Ride the
future.
Sell it too.
Join the UK's fastest-growing eBike dealer network and give your customers access to bikes built for real riding — powerful, refined, and backed by a brand that means business.
Apply NowBuilt for serious retailers
Premium Product Range
From urban commuters to performance eMTBs, Roxform bikes are engineered to impress — giving your customers a reason to choose you over the competition.
Dedicated Trade Support
Your own account manager, trade portal access, and a team ready to help with sales, tech queries, and warranty — so you can focus on selling.
Protected Territory
We work with a curated network, not a free-for-all. Your area matters — and we'll work with you to protect it as the network grows.
Marketing Materials
High-quality digital and print assets, product photography, and co-branded campaign support — everything you need to promote Roxform in your store and online.
2-Year Warranty Cover
Industry-leading warranty on all Roxform bikes means your customers are protected — and your after-sales headaches are minimised.
Competitive Margins
Strong trade pricing and flexible ordering mean you can build a profitable eBike revenue stream without overcommitting on stock from day one.
"The eBike market is growing fast — and retailers who get in early with the right brand will be the ones who dominate their area for years to come."
Let's talk
business
Fill in the form and a member of our trade team will be in touch within 2 working days. We're looking for established cycle retailers with a physical presence, a passion for eBikes, and the ambition to grow.
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Established cycle retail or eBike specialist
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Physical shop or workshop premises in the UK
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Ability to carry demo stock and conduct test rides
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Qualified for eBike service & basic diagnostics (or willing to train)
Thanks for your interest in becoming a Roxform dealer. Our trade team will review your application and be in touch within 2 working days.
